OLIO teams with leading charities in fight against food waste

Press release – June 15, 2017

OLIO teams with leading charities in fight against food waste
Food sharing app launches donations feature in partnership with Feedback and FareShare

Local food sharing app OLIO has launched a new donations feature and announced a partnership with charities Feedback and FareShare in its quest to tackle food waste on a global scale. The innovative addition to the app not only incentivises OLIO users to share even more of their surplus food, but it also enables them to raise money for good causes, with Feedback and FareShare being the first charities that will benefit from the move.  

OLIO is a free app that connects neighbours with each other and with local shops and cafes so that surplus food can be shared, not thrown away. Users simply snap a picture of their items and add them to OLIO for others to collect – with pick-up typically taking place on the same day. Through the donations feature, users can now add food and other household items to the app and request a pay-as-you-feel donation to the charity of their choice, with Feedback and FareShare the initial beneficiaries.  

Feedback is an environmental organisation that campaigns to end food waste at every level of the food system. Their Gleaning Network takes volunteers into farms up and down the country to collect fresh fruit and vegetables that would otherwise be wasted and get it to people in need. FareShare is the UK’s largest food redistribution charity, delivering good quality, in-date surplus food from the food and drink industry to charities and community groups supporting vulnerable people. 

The case for action against food waste is more pressing than ever. Globally, a third of all food produced is thrown away, and in the UK, households collectively bin over £13bn of edible food per year, at a cost of £700 to the average family (source: WRAP), while food waste is one of the largest sources of greenhouse gas emissions. OLIO, which seeks to address these problems by combining mobile technology with the power of the sharing economy and an engaged local community, launched in the UK last year and has since acquired 200,000 users and enabled over a quarter of a million items of food to be shared – equivalent to 51 tonnes of food and 114,000 meals. 

OLIO Co-Founder Saasha Celestial-One commented: ‘This is an exciting next step in our journey as we find new ways to encourage people to share their surplus food. By teaming up with Feedback and FareShare we are now making it even more meaningful for our users to share their spare and work to tackle the problem of food waste at scale.’ 

Feedback’s Executive Director Carina Millstone said: ‘Food waste can be stopped wherever it occurs – whether that’s in your fridge, on supermarket shelves or on farms. We’re delighted to join forces to take food waste off the menu at every level of the food system. Last year our volunteers gleaned 100 tonnes of fresh fruit and veg from farms around the UK, this year with your help we’ll smash that target and get even more delicious and nutritious food to people in need.’ 

Fareshare’s Chief Executive Lindsay Boswell said: ‘FareShare provides good quality surplus food to almost 7,000 charities, including homeless hostels, breakfast clubs for disadvantaged children and domestic violence refuges. For every 25p donated through OLIO FareShare will be able to redistribute enough food for a frontline charity to serve up one nutritious meal for someone in need.’

END

 

NOTES TO THE EDITOR  

How to use OLIO

• To make food available, users open the app, add the item with a photo, description, and when it’s available for pick-up. 

• To access food, users browse the menu of available items, request what they want and arrange collection via private messaging. 

• To make it even easier to share items, Drop Boxes are available in local stores, allowing users to leave items for pre-arranged collection by a neighbour at their convenience. The inspiration for 

OLIO 

• The inspiration for OLIO came from two female entrepreneurs whose families have firsthand experience of this scandal. Tessa Cook is a farmer’s daughter who effectively saw a third of her family’s hard work discarded daily, while Saasha Celestial-One is the daughter of Iowa hippies and an avid freecycler equally passionate about cutting waste. 

• Tessa had the idea for OLIO when moving country and was unable to find anyone to give her surplus food to, but didn’t want to throw it away. 

The problem of food waste 

• Globally, over 1/3 of all the food we produce is thrown away, which is worth over $1 trillion p.a. (source: FAO) 

• There are 800m hungry people in the world, and they could all be fed on a quarter of the food we waste in the USA, EU and UK alone (source: Feedback) 

• Food waste is environmentally devastating: 

o A land mass larger than China is used to grow food every year that is never eaten (source: FAO) 

o Food waste is the third largest source of greenhouse gas emissions after China & the USA (source: FAO) 

• In most developed countries, over half of all food waste takes place in the home (source: WRAP). This is in contrast to the 2-3% that takes place at a retail store level (source: WRAP). 

 Ambassadors and Food Waste Heroes 

• OLIO’s growth has been fuelled by our 11,000+ volunteers – OLIO Ambassadors – who have reached out to offer to spread the word about OLIO in their local community. 

• We’re also very excited by our extremely effective ‘Food Waste Heroes’ programme which matches OLIO volunteers with a local business such as a bakery, supermarket, deli or street food market, to collect any unsold food at the end of the day (often after charities have taken what they need) and re-distribute it to the local community via the OLIO app. 

• We pioneered the programme with Sainsbury’s in Swadlincote and are now supporting over 50 business locations – including multiple Sainsbury’s, Morrisons, and Sourced Markets – with 250 volunteers, and are in the process of significantly scaling the programme. 

OLIO joining Mayor of London on mission to Silicon Valley 

• OLIO is one of just 15 companies selected to join the Mayor’s Female Founder Mission to California this month. More information here

Chivas Venture 

• OLIO has been shortlisted as the UK finalist in the Chivas Venture, a global competition recognising start-ups making a positive impact on the planet – more information here

Non-food 

• OLIO also has a non-food section to enable users to share household items for which there is currently no real marketplace, but which a neighbour would gladly take e.g. toiletries, cosmetics, light bulbs, cleaning products, books, toys, clothes etc. 

FareShare 

• For more information on FareShare please visit their website

• You can follow their work on Twitter or Facebook

Feedback 

• For more information on Feedback please visit their website

• You can follow their work on Twitter or Facebook

Contact and info 

• More information can be found on our web site here

• You can follow The Food Sharing Revolution via Facebook or Twitter

• A quick video explaining how the app works is available here.

Press release – June 15, 2017

OLIO teams with leading charities in fight against food waste
Food sharing app launches donations feature in partnership with Feedback and FareShare

Local food sharing app OLIO has launched a new donations feature and announced a partnership with charities Feedback and FareShare in its quest to tackle food waste on a global scale. The innovative addition to the app not only incentivises OLIO users to share even more of their surplus food, but it also enables them to raise money for good causes, with Feedback and FareShare being the first charities that will benefit from the move.  

OLIO is a free app that connects neighbours with each other and with local shops and cafes so that surplus food can be shared, not thrown away. Users simply snap a picture of their items and add them to OLIO for others to collect – with pick-up typically taking place on the same day. Through the donations feature, users can now add food and other household items to the app and request a pay-as-you-feel donation to the charity of their choice, with Feedback and FareShare the initial beneficiaries.  

Feedback is an environmental organisation that campaigns to end food waste at every level of the food system. Their Gleaning Network takes volunteers into farms up and down the country to collect fresh fruit and vegetables that would otherwise be wasted and get it to people in need. FareShare is the UK’s largest food redistribution charity, delivering good quality, in-date surplus food from the food and drink industry to charities and community groups supporting vulnerable people. 

The case for action against food waste is more pressing than ever. Globally, a third of all food produced is thrown away, and in the UK, households collectively bin over £13bn of edible food per year, at a cost of £700 to the average family (source: WRAP), while food waste is one of the largest sources of greenhouse gas emissions. OLIO, which seeks to address these problems by combining mobile technology with the power of the sharing economy and an engaged local community, launched in the UK last year and has since acquired 200,000 users and enabled over a quarter of a million items of food to be shared – equivalent to 51 tonnes of food and 114,000 meals. 

OLIO Co-Founder Saasha Celestial-One commented: ‘This is an exciting next step in our journey as we find new ways to encourage people to share their surplus food. By teaming up with Feedback and FareShare we are now making it even more meaningful for our users to share their spare and work to tackle the problem of food waste at scale.’ 

Feedback’s Executive Director Carina Millstone said: ‘Food waste can be stopped wherever it occurs – whether that’s in your fridge, on supermarket shelves or on farms. We’re delighted to join forces to take food waste off the menu at every level of the food system. Last year our volunteers gleaned 100 tonnes of fresh fruit and veg from farms around the UK, this year with your help we’ll smash that target and get even more delicious and nutritious food to people in need.’ 

Fareshare’s Chief Executive Lindsay Boswell said: ‘FareShare provides good quality surplus food to almost 7,000 charities, including homeless hostels, breakfast clubs for disadvantaged children and domestic violence refuges. For every 25p donated through OLIO FareShare will be able to redistribute enough food for a frontline charity to serve up one nutritious meal for someone in need.’

END

 

NOTES TO THE EDITOR  

How to use OLIO

• To make food available, users open the app, add the item with a photo, description, and when it’s available for pick-up. 

• To access food, users browse the menu of available items, request what they want and arrange collection via private messaging. 

• To make it even easier to share items, Drop Boxes are available in local stores, allowing users to leave items for pre-arranged collection by a neighbour at their convenience. The inspiration for 

OLIO 

• The inspiration for OLIO came from two female entrepreneurs whose families have firsthand experience of this scandal. Tessa Cook is a farmer’s daughter who effectively saw a third of her family’s hard work discarded daily, while Saasha Celestial-One is the daughter of Iowa hippies and an avid freecycler equally passionate about cutting waste. 

• Tessa had the idea for OLIO when moving country and was unable to find anyone to give her surplus food to, but didn’t want to throw it away. 

The problem of food waste 

• Globally, over 1/3 of all the food we produce is thrown away, which is worth over $1 trillion p.a. (source: FAO) 

• There are 800m hungry people in the world, and they could all be fed on a quarter of the food we waste in the USA, EU and UK alone (source: Feedback) 

• Food waste is environmentally devastating: 

o A land mass larger than China is used to grow food every year that is never eaten (source: FAO) 

o Food waste is the third largest source of greenhouse gas emissions after China & the USA (source: FAO) 

• In most developed countries, over half of all food waste takes place in the home (source: WRAP). This is in contrast to the 2-3% that takes place at a retail store level (source: WRAP). 

 Ambassadors and Food Waste Heroes 

• OLIO’s growth has been fuelled by our 11,000+ volunteers – OLIO Ambassadors – who have reached out to offer to spread the word about OLIO in their local community. 

• We’re also very excited by our extremely effective ‘Food Waste Heroes’ programme which matches OLIO volunteers with a local business such as a bakery, supermarket, deli or street food market, to collect any unsold food at the end of the day (often after charities have taken what they need) and re-distribute it to the local community via the OLIO app. 

• We pioneered the programme with Sainsbury’s in Swadlincote and are now supporting over 50 business locations – including multiple Sainsbury’s, Morrisons, and Sourced Markets – with 250 volunteers, and are in the process of significantly scaling the programme. 

OLIO joining Mayor of London on mission to Silicon Valley 

• OLIO is one of just 15 companies selected to join the Mayor’s Female Founder Mission to California this month. More information here

Chivas Venture 

• OLIO has been shortlisted as the UK finalist in the Chivas Venture, a global competition recognising start-ups making a positive impact on the planet – more information here

Non-food 

• OLIO also has a non-food section to enable users to share household items for which there is currently no real marketplace, but which a neighbour would gladly take e.g. toiletries, cosmetics, light bulbs, cleaning products, books, toys, clothes etc. 

FareShare 

• For more information on FareShare please visit their website

• You can follow their work on Twitter or Facebook

Feedback 

• For more information on Feedback please visit their website

• You can follow their work on Twitter or Facebook

Contact and info 

• Benjamin Bell: ben@olioex.com, 07930 491770 

• More information can be found on our web site here

• You can follow The Food Sharing Revolution via Facebook or Twitter

• A quick video explaining how the app works is available here.